How to Create Coupons in Tutor LMS

Coupons drive launches, reward loyal students and recover hesitant buyers. Tutor LMS native eCommerce has a capable coupon system in the free plugin. This guide covers every option in Tutor LMS 4.1.3.

Before you start

Coupons are part of native eCommerce. Select Native under Settings > Monetization > Options, and turn on Enable Coupon Code under Monetization > Checkout so buyers can enter codes. (If you sell with WooCommerce, use WooCommerce coupons instead.)

Create a coupon

Go to Tutor LMS > Coupons and create a coupon ("Create a coupon code or set up automatic discounts").

Method

• Code: buyers enter a code at checkout. Use Generate Code for a random one or type your own.
• Automatic: the discount applies without a code when the conditions are met. Good for site-wide sales.

Coupon info

Give it a title (for your reference) and, optionally, a description.

Discount

• Discount Type: Percentage or Fixed Amount.
• Discount Value.

Applies to

Choose one: all courses and bundles, all courses, all bundles, specific courses, specific bundles, a specific category, or (with subscriptions) all membership plans or specific plans.

Usage limits

• Limit the number of times the coupon can be used in total.
• Limit the number of times one customer can use it (for example, one use per customer).

Minimum purchase requirements

• No minimum requirements.
• A minimum purchase amount.
• A minimum quantity of courses.

Active dates

Set a start date and time and, optionally, an end date. "Leaving the end date blank will make the coupon valid indefinitely."

Status

Active or Inactive. Use Inactive to pause a coupon without deleting it.

How coupons are stored

Coupons live in the tutor_coupons table, with the items they apply to in tutor_coupon_applications and each use recorded in tutor_coupon_usages. Orders keep the coupon code and discount amount, so reports show what each coupon cost you.

Coupon ideas that work

• Launch week: automatic 30% off a new course with an end date.
• Bundle upgrade: a code for students who bought one course to get the bundle cheaper.
• Abandoned checkout: a one-use-per-customer code in a follow-up email.
• Partners: a code per partner to track referrals.
• Volume: a discount when buying three or more courses (minimum quantity).

Things to watch

• Coupons reduce the price used for instructor revenue sharing.
• Stacking: test how automatic discounts and codes interact in your setup before a big campaign.
• Sale prices and coupons both reduce the price; decide which you want to use for a promotion.

Frequently asked questions

Why does my coupon say "Limit exceeded"?

The total or per-customer usage limit has been reached.

Can I create 100% off coupons?

Yes, with a 100% percentage discount. Useful for scholarships or giving access without manual enrollment.